With the right mailer and the right list, it’s possible to sell to 10%, 20%, or more people on your list. Those are typical results, but by no means the rule. Mailing list brokers will rent you lists of people who meet your criteria, or you can rent lists from other sources, such as:ĭirect mail average response rates range from 1% from a list of prospects to 3.7% from an in-house list of previous buyers, says the Direct Marketing Association. Once you know who your ideal customer is, it’s time to find them. For example, would it be helpful to know if those on your list have hardwood floors, have pets, own stocks, or have asthma? What would you most like to know? Where to Find Your List These are basic demographic questions you should be able to answer about your customer if you’re planning on using direct mail, but the more specific you get, the better your results. When you think about your ideal customers, how would you describe them? Do any of the following factors matter? So who are the right customers? That depends entirely on your business and what you’re selling. Defining Your Target Marketĭirect mail can be very effective when the right customers receive your message. For that reason, direct mail is considered more efficient. Unlike advertising, which speaks to everyone in the hopes that those who are in the target market will hear the message, direct mail speaks only to those buyers most likely to want or need what’s being promoted. The Mailing Listĭirect mail can work extremely well when an appropriate message lands on the doorstep of someone who wants or needs the product or service being promoted. Some of the most common forms of direct mail include:īesides the item being mailed, the other essential component of a successful direct mail campaign is your list – who you’re going to mail to. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited. 177¢ per piece, youll find the Every Door Direct Mail - Retail ® program extremely affordable. Postal Service or other courier service to a home or business. Simply choose an area in which you want to advertise, and well handle the logistics of having your direct mail advertising piece delivered to every address in that neighborhood. Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S.
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